Nicholas Tay

Master District Director

Nicholas Tay

Master District Director

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Are you thinking of achieving extraordinary success with your life? Wanting to get out of the rat race? Tired of the ever increasing cost of living and an income that can never keep up with it? For the last 28 years, Nicholas has been instrumental to many of his financial consultants in achieving extraordinary success in the financial services industry.

Motivated to achieve financial independence early in life, Nicholas made a decisive switch in his career after only 6 months of graduating from NTU with an accountancy degree and join AIA as a Financial Services Consultant in 1993. Having a desire to be in business for himself rather than working for someone, having neither capital, experience nor an idea what business to start, he discovered that the financial advisory business is a perfect place to start.

Nicholas became a member of the prestigious Million Dollar Round Table (MDRT) within 2 years of joining AIA and was ranked about the top financial advisors in the world. He then established TrueNorth Financial district in 1996 and became the No. 1 team in AIA in 2001 under the Financial Services Associate Director category. Through the visionary leadership of Nicholas, TrueNorth Financial district has been awarded the Pinnacle Agency Award by AIA for the last 20 consecutive years. With more than 60 Financial Services Consultants, TrueNorth Financial is currently ranked among the Top 5 districts in AIA Singapore.

Nicholas believes that given the right amount of training, mentoring, and coaching in an environment with a positive culture like TrueNorth Financial, you would be able to achieve extraordinary success in the financial services industry. That is the reason why developing financial consultants to achieve MDRT has been a mission of TrueNorth Financial. TrueNorth Financial has been awarded the distinguished MDRT District Award for the last 12 years for its outstanding efforts in the development of MDRT consultants. In 2021, TrueNorth Financial was also awarded the Top MDRT District award with the highest number of MDRT members. Today, TrueNorth Financial has almost 70% of it's consultants achieving the prestigious MDRT membership with Nicholas himself achieving Top of the Table (TOT) honor in 2025.

  • Work
    • TrueNorth Financial (AIA Singapore)
  • Credentials
      CFP, CIAM, CMFA, AEPP

Wall of Trust

Testimonials & Referral Notes

Nicholas has been my mentor since day 1 in our financial planning business. This would be my 10th year anniversary with TrueNorth Financial AIA! He has mentored me as a brand new rookie and still mentoring me as an agency leader now as I mentor and grow my team. He's not just my business mentor, he's also an inspiring role model to me in life. We've always work very closely and very well together. Nicholas is always very patient and nurturing towards everyone. As successful as he is, Nicholas is very down to earth and genuine, he's always helping and developing us to be successful in our own ways. I've mentioned many times before, joining Nicholas and the TrueNorth family is one of the best decisions I've made in my life, and it still is! This business, under the guidance of Nicholas has changed my life in many great ways and I've been brought up in this culture where I've learned to create the same kind of impact to others. Together with Nicholas, all our fellow leaders and teammates, we're always looking for like-minded individuals to be part of our team to create value and make a difference!

Shawn Ng
Financial Services Associate Director, 9x MDRT

It’s been 12 years since I first started out as a student intern under Nic. I had no experience then — just a lot of uncertainty and curiosity. From the very beginning, he took the time to guide me, patiently and wholeheartedly. His mentorship didn’t just shape my professional growth — it had a deep impact on who I’ve become as a person. Looking back, I’m incredibly grateful for how much he believed in me, even when I was just starting out. That belief, along with his steady leadership and genuine care, laid the foundation for everything that’s followed. Thank you for making all the difference in my journey — from an intern, to a student advisor, to now leading a successful team. I’m truly thankful for all these years of mentorship. It has been a privilege and I'm excited to continue building TrueNorth Financial together with you!

Shawn Koh
Financial Services Manager, 4x MDRT

An inspiring leader who sees the best in everyone!

I joined Nicholas, TrueNorth Financial in 2019. I was in a hibernation mode for more than a decade & he led me out of my mountain. He introduced a collaborative culture with a selfless sharing attitude among his district. Empowering us with a growth mindset to always embrace the MDRT whole person concept. Under his leadership, I levelled up beyond my expectations. I highly recommend Nicholas to anyone seeking a dedicated, knowledgeable & inspiring leader

Lynn Chua
Court of the Table Advisor

Thank God for Nicholas's leadership

Nicholas has been my leader since I started my career with AIA in 1997. He has been a great mentor and leader who has guided me and shared with me valuable experiences on financial planning that have helped me in my work tremendously. I am always thankful to God for this leader.

Veronica Foo
3 Times COT, 8 Times MDRT, Hall of Fame, A mother of 3 and living a well-balanced life.

A LEADER WITH A VISION OF SUCCESS

A strong and well-respected leader with the ability to create a vision and lead his FSCs toward it. He is open to ideas, passionate, and able to encourage, motivate and challenge you to produce your best work!

Ng Eik Pin. 8 Times MDRT

TRUENORTH FINANCIAL IS THE BEST ENVIRONMENT TO LEARN AND GROW

Ten (10) years working with Nicholas, and in summary, he’s selfless and nurturing, knowledgeable, understanding, and always having our backs, and going the extra mile to help us in any way possible, the best environment to grow and learn at TNF with Nicholas at the helm. Keep it up!

Daniel Yeo. 3 Times MDRT

A BLESSING FOR EVERYONE

From the bottom of my heart, I’m deeply grateful that I joined TrueNorth 9 years back, which under Nicholas’ guidance has become a reputable and respectable organization in the industry. From day 1, Nicholas never shy away from any challenges, always ready to guide and help us as much as possible. With years of working with him, I can say he is genuinely concerned about the success of each and everyone in the organization. With that, I’m sure it will be your blessing to have him guiding you along this greatly rewarding career.

Aaron Sim. 8 Times MDRT

A leader who supports your journey

Nicholas is a leader who will always make time for his advisors, and who will always go the extra mile to help you get something done. In a business where this is crucial, I am grateful and very appreciative of all that he has put in to help me grow and get what I needed to be done, the past eight and half years. Not only that, he has the acumen to explore initiatives that makes our job easier as advisors and that helps to bring the team forward as a whole. Having worked with different leaders before, I know that being in Nicholas' team, you will have it better than a lot of other places, be it backend support or client facing, when you require it.

Valerie Tey. 3 Times MDRT

Are you considering a career in Financial Services?

Working with Nicholas has always been very fruitful. A "Can do" & "Considered it done" attitude is how he has supported me whenever I encounter problems in my work. He always give sound advice that has helped me in solving my work problem and providing sound recommendations to my clients. Nicholas has great foresight to grow TrueNorth Financial with high quality professional Financial Services Consultants (FSC). He consistently search and introduce innovative ways, be it technology or courses, to keep his FSCs abreast of the market changes. Thank you, Nicholas! You are simply outstanding in your leadership! Don't miss the chance to join us at TrueNorth Financial! It is a great team to work with!

Jermin Chua.7 Times MDRT

Welcome to the TrueNorth Family!

Joining the financial planning industry especially under Nicholas' guidance is one of the best decisions I have made in my life. I have been part of the TrueNorth family since 2015. I came into the business not knowing much but just trusted in Nicholas and the system we have. With this leap of faith, I started to grow a lot as an individual and as a professional which allows me to create value to the clients I work with. Nicholas is a great mentor and leader who always lead by example; and always there to mould us into a better version of ourselves. Together, we are always looking for like-minded individuals who are hungry and driven; want to create value and want to make a difference. If you want a fulfilling career and would like to find out more, please do contact us!

Shawn Ng. 6 Times MDRT


DISCLAIMER

This is not an official AIA web profile. The views and opinions expressed in this publication are those of the author and do not reflect the official policy or position of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA), any other agency, organisation, employer or company. Assumptions made in the analysis are not reflective of the position of AIA other than the author.